I’m the first to jump on a “natural” thing.
Tell me of the “natural thing” in conjunction with any of the popular buzzwords–antioxidents, electrolytes, flushes toxins–or how it was used by [insert non-Western European group that was probably dominated and/or colonized by a Western power here] and I’ll be all like “OMG YAY!” as the discourse surrounding “thing” props up the re-presented image of noble brown people while the actual flesh-and-blood people have nothing to do with this other than perhaps being in the way of the salespeople of “thing.”
Tell me it will make my hair shiny and soft and manageable and I’ll take 2.
Tell me it will make my skin radiant and glow while simultaneously evening out my skin tone (not that it knows what my skin tone is–or does it?) while it takes out my wrinkles and mellows out my mood and I’ll subscribe to your mailing list.
Tell me how it will drive me to work and while actually negating my carbon footprint and you can sign me up for the GOLD membership.
This is definitely going to undermine my efforts when I start blogging about what I’m doing to my face and coconut water. See the image below as I try to replicate the formula into an actual advertisement.